UNDERSTANDING CUSTOMER JOURNEY ANALYTICS IN PERFORMANCE MARKETING

How Anticipating Analytics is Changing Performance AdvertisingWhether you're anticipating project performance for a client or your firm's very own initiatives, predictive analytics provides a valuable initial step to data-driven decision-making. However, it is essential to bear in mind that predictive models are possibilities, not guarantees.

Just How Anticipating Analytics is Transforming Performance MarketingWhether you're forecasting campaign performance for a client or your agency's own initiatives, predictive analytics offers an important initial step to data-driven decision-making. Nevertheless, it is necessary to remember that anticipating designs are likelihoods, not assurances.